For Santas
Keep Every Family on the Nice List
OvationCRM grew out of Kringle Tracker, the Santa CRM built and run across four seasons of home visits, corporate parties, and tree lightings. Every family, deposit, and December date lives in one place, so a six-week sprint runs on last year's notes instead of memory.
Sound familiar?
The November avalanche
The whole season lands in a three-week window. Home visits, a corporate party, two tree lightings, and every inquiry arrives the same week. The rest of the year is quiet, and then it is not.
Last year's family, half-remembered
The same family calls back for the third year running. You remember the street, but the kids' names, their ages, and the elf you left behind are in an old inbox somewhere.
Summer deposits, December balances
You booked the December 20th visit back in July. The deposit came through, or you think it did. Five months later you are scrolling texts trying to remember who still owes a balance.
How OvationCRM Helps
Built for the way you book
Every family, ready before you knock
Each family keeps its own record: kids' names, ages, and what you brought last season. Pull it up before the visit and greet them like you never left. Year over year, the relationship gets deeper instead of starting over.
More about Client Management →
Next season's rebooking sends itself
Write the rebooking note once and it goes out when the season turns, without you remembering to send it. Across the platform's four seasons, nearly half of all clients book again the next year. Warm outreach keeps that door open.
More about Automated Follow-Ups →
Every visit, every slot, one calendar
See every visit and the drive time between them, so a packed Saturday holds together. On December 13th last year, 75 performers worked 200 appearances in a single day. When December stacks up, the calendar keeps you honest.
More about Bookings & Events →
Deposit in July, balance in December
Take the deposit when the summer booking comes in, then let the balance invoice itself the week of the show. No December scramble to remember who paid what. The money side runs on a schedule you set once.
More about Payments & Invoicing →
“It has significantly streamlined my business backend, giving me the freedom and ability to nearly double my business from 2022 to 2023.”
Questions santas ask
Is this Kringle Tracker?
OvationCRM grew out of Kringle Tracker, the Santa CRM Roger built and ran for four seasons. The same season-tested core now serves every kind of performer, with the Santa workflow it was born from still intact. If you ran Kringle Tracker, you will recognize how it works.
I only perform six weeks a year. Do I need a year-round CRM?
The show runs six weeks, but the booking season runs all year. Half of all bookings land more than ten weeks out, and the top ten percent are booked nearly a year ahead. The Basic plan at $20 a month keeps summer inquiries and December dates in one place until the sleigh bells ring.
How do I keep families straight year over year?
Every family keeps its own record: the kids' names and ages, your visit history, and what you brought last time. When they call back next season, you open the card and pick up where you left off. Nothing lives in an old inbox or a notebook you cannot find.
Make the Short Season Count
Join the waitlist and start next season organized. When the doors open, waitlist members get in first and founding-member pricing locks in.
Join the Waitlist →