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Performer-First
Every feature is designed around how entertainers actually book, perform, and grow their business — not how a generic SaaS company thinks they do.
Our Story
Built by Performers, for Performers
OvationCRM grew out of a simple frustration: the business tools available to performers were built for someone else. So we built our own.
Our Mission
“Every performer deserves to run their business like a professional.”
We started as Kringle Tracker — a simple tool for Santa performers to manage their holiday bookings. It worked, people loved it, and it grew. Other performers started asking: “Does this work for magicians? For speakers? For musicians?”
The answer is OvationCRM. We took everything that made Kringle Tracker trusted by hundreds of performers and built a real platform around it — one that works for every kind of entertainer, every season of the year.
What We Believe
Our Values
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Radical Simplicity
We believe the best software gets out of your way. OvationCRM is powerful where it needs to be and simple everywhere else.
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Real Support
When you have a question, a real person answers it. We're not hiding behind chatbots or ticket queues.
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Trust & Transparency
No surprise pricing changes. No hidden fees. No gotchas. We communicate proactively — even when it's hard news.
How We Got Here
Our Journey
- 2000–2011
On the road (and overwhelmed)
I was performing magic full-time—and spending way too many late nights juggling spreadsheets, emails, and sticky-note systems just to keep bookings straight.
- 2011
The spark
I had the thought that wouldn’t go away: there has to be a better way. Something built for performers—not generic business software.
- 2011–2019
Back-burner idea
The idea stayed in the background while I kept performing and kept managing the hard way. I knew the problem was real—I just hadn’t built the solution yet.
- 2019
Tried to make a general CRM fit
I gave tools like 17Hats a shot. They helped… but they still weren’t built for how entertainers actually book, schedule, and communicate.
- 2021
Heard the same pain everywhere
As I talked with more Christmas performers, it clicked: this wasn’t just my problem. Santas, Mrs. Claus performers, and entertainers across the board were fighting the same admin chaos.
- 2022 (Jan)
Kringle Tracker begins
I bought kringletracker.com and started building—focused on one mission: help Christmas performers spend less time on admin and more time creating magical memories.
- 2022 (Mar)
First public debut
Kringle Tracker made its first appearance at the International Santa Conference in Atlanta, GA. Real conversations with real performers shaped what we built next.
- 2022 (Jul 25)
Official launch
Kringle Tracker officially launched—purpose-built scheduling, invoicing, and client management for the holiday season.
- 2023 (Jan)
First season in the bag
The first full season proved it: performers wanted something simpler, faster, and made specifically for their world.
- 2023–2025
Growing with the community
Each season brought new users, new lessons, and steady improvements—guided by the performers using it every day.
- 2025
The vision expands
It became clear we were building more than a Santa tool. The foundation could support every kind of performer—and eventually other service-based industries, too.
Ready to Join the Story?
Be part of a community of performers who take their business as seriously as their craft.
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